Our trade model is designed to empower and bring change to the local communities in which our coffee is grown. We invest in projects related to education and youth development. The projects are developed by the local communities to ensure sustainability and local ownership. We call this approach Impact Trade. Our trade model makes use of globalization without exploiting global inequalities and trade relations. We do not believe that one model and method fits all coffee producing countries.
“In Ethiopia, many of the ‘fair trade’ models do not really work. The coffee farms are too small to benefit from simply having coffee bought at a fair price – to really have the impact you need to look beyond that transaction.”
Considering that our coffee comes directly from local farms in Ethiopia, we can hence offer specialty coffee at competitive prices while also investing a percentage of our profit in projects in Ethiopia.